[Download] "Cruise Management" by Alexis Papathanassis, Michael H. Breitner & Cornelia Schoen # Book PDF Kindle ePub Free
eBook details
- Title: Cruise Management
- Author : Alexis Papathanassis, Michael H. Breitner & Cornelia Schoen
- Release Date : January 03, 2011
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 3046 KB
Description
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
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